Lead generation for MSPs doing 1M+/year
Confirmed sales meetings for your MSP. Paid on result.
We run your ad funnels, screen every responder against the rules you set, and book confirmed meetings onto your calendar. You only pay for appointments that show up.
It's time for a repeatable and predictable client acquisition system.
Referrals arrive when they arrive. You can't schedule them and can't forecast them.
We run paid ads, qualify who responds, and nurture them with AI until qualified calls show up on your team's calendar. Repeatable and predictable client acquisition.
The MRR Engine
One system that turns paid ads into booked meetings with fitted IT buyers.
Target
Meta ads put your offer in front of the business owners who need managed IT right now.
Qualify
Every responder is screened against the ideal-client profile you set.
Nurture
AI follows up in seconds and keeps the conversation warm across text and email until the prospect is ready to talk.
Book
A confirmed sales appointment lands on your calendar. Your team runs the call and closes.
The math, on the table
Run Your Numbers
Start with the number of appointments. Drop in your show rate, your close rate, and what a new client is worth to you. We can also walk through these numbers on a call.
New clients
2
from 11 calls attended
Recurring revenue added
$14,000/mo
Worth over a year
$168,000
if those clients stay 12 months
Ad spend
−$3,000
Our commission (10%)
−$1,400
10% of $14,000, billed monthly for their first year
Your net, month one
$9,600
One month of the offer. Ad spend repeats each month you run; the recurring revenue stacks on top of the month before.
The agency math is broken
Most MSP marketing agencies want you to carry all the risk.
The typical MSP marketing agency charges $5,000 to $15,000 a month on a 12-month contract. That's $60,000 to $180,000 out the door before you know whether it works, with ad spend billed on top. We built the opposite.
The typical agency
- $5K–$15K/mo retainer
- 12-month lock-in
- You fund the ad spend on top
- You carry the risk
- 11–14 months to ROI
Idarity
- No retainer
- No minimum term, 30 days notice
- A commission only on deals that close
- Every meeting matched to your rules, or we replace it
- You're never bound to a fee you haven't signed
The warranty
Every meeting matches your rules, or we replace it.
A qualified appointment is a confirmed meeting, booked out of a campaign we run, with a decision-maker at a US business inside your service area, matching the employee-count and industry rules you set, that you have not already spoken to in the last 90 days. Miss any one of those and it does not count, and we replace it at no cost to you.
You own your ad accounts, your pixels, your leads and your customer data, whether you paid for the ads or we did. No retainer. No 12-month contract. Our fee is a commission on the contracts that close, so we only win when you do. Delivery is hands-on and capacity is limited, so when the roster is full new engagements wait for an opening.
What we need from you
Your side of the deal
We book against the rules you set, and these are the conditions we work under:
- You fund the ad spend, billed to your card on an ad account in your name.
- You approve creative and copy within two business days.
- You keep real availability on the calendar and your team works the meetings we book.
- You flag any meeting that missed your rules within three business days, and we replace it.
- You give us 30 minutes a week to review results and adjust.
Reviews
What people say about working with Isaac.
The presentation and suggestions were completely custom tailored to our specific needs and industry, no generic computer generated anything. He was great at explaining everything so even an amateur like me could understand.
Jennifer B.July 14, 2026 Received a complimentary assessment.
Isaac walked through where AI could realistically help us and laid it out step by step. No pressure to buy anything. Really appreciated his time & he was a pleasure to work with!
Jenny M.September 8, 2026 Received a complimentary assessment.
Isaac was very thorough and professional the entire time we were working on my project. … He had a rough draft for me to go over the very next day and then very patiently went over the entire draft with me.
Colleen S.September 3, 2026
Why Idarity
Built by someone who ships software, not someone who found AI last quarter
Isaac spent 15 years building software, including AI cybersecurity tools used by security teams. This is an AI marketing engine built by an engineer, tuned to how MSPs actually sell.
Meet the owner
Hi, I'm Isaac
I built Idarity because I got tired of building software for large corporations. I wanted to make something that moves the needle for small businesses and their bottom line.
The thing that actually moves revenue for an MSP is harder to build: a steady flow of qualified sales appointments.
So I built the lead generation system I would want to hire. Ad funnels, AI that qualifies and nurtures every lead, and confirmed meetings landing on the calendar.
If you're running an MSP and tired of marketing that never turns into booked meetings, I look forward to showing you the way.
Isaac previously built software at:
Questions
What MSP owners ask before they book.
How is this different from a regular MSP marketing agency?
Traditional agencies charge $5K–$15K a month on a 12-month contract, and you carry all the risk. We run your ad funnels, qualify and nurture the responders with AI, and every meeting we book matches the rules you set, or we replace it. Our fee is a commission on the contracts that close.
Who is this for?
MSPs, MSSPs, and IT service providers doing roughly $1M/y or more who are tired of depending on referrals and want a predictable pipeline of qualified sales meetings.
What counts as a qualified appointment?
A booked, confirmed meeting with a prospect that fits the ideal-client profile you define. Not a lead, not a form fill. A meeting on your team's calendar.
Do you replace my sales team or my tools?
No. The system runs inside a CRM we set up and whitelabel to your brand, and it hands qualified meetings to your existing closers. Your team still does what only they can do: close.
Will you write or buy reviews for us?
No. We never write, buy or fabricate reviews, for you or for ourselves, and we won't do it if you ask. If we publish a result of yours as a case study, we disclose what you paid and the conditions it was produced under.
Who is responsible if an ad claim turns out to be wrong?
We are, for anything we wrote. If we put a factual claim into your advertising, we hold the evidence for it or we ask you to confirm it first. If we get that wrong we cover it, including regulatory proceedings, and your approving the ad doesn't move that onto you.
How do you get paid?
Our fee is a commission on the contracts we help you close, so we only win when you do. You fund the ad spend that powers the campaigns. No monthly retainer, no long lock-in.
Want to see your number before you book?
Run the calculator, then book a call. We'll show you what a calendar of fitted meetings is worth to your MSP.
The 30-day trial costs you nothing. If a customer signs with you in those 30 days, you keep them and owe us nothing for them, ever. Read every term in plain English.