Lead generation for MSPs doing 1M+/year
90 qualified appointments in 90 days. Pay on result.
We run your ad funnels, qualify and nurture leads with AI, and book qualified prospects onto your calendar.
It's time for a repeatable and predictable client acquisition system.
Referrals arrive when they arrive. You can't schedule them and can't forecast them.
We run paid ads, qualify who responds, and nurture them with AI until qualified calls show up on your team's calendar. Repeatable and predictable client acquisition.
The MRR Engine
One system that turns paid ads into booked meetings with fitted IT buyers.
Target
Meta ads put your offer in front of the business owners who need managed IT right now.
Qualify
Every responder is screened against the ideal-client profile you set.
Nurture
AI follows up in seconds and keeps the conversation warm across text and email until the prospect is ready to talk.
Book
A confirmed sales appointment lands on your calendar. Your team runs the call and closes.
The math, on the table
Run Your Numbers
Start with the number of appointments. Drop in your show rate, your close rate, and what a new client is worth to you. We can also walk through these numbers on a call.
New clients won
6
from 23 meetings attended
Monthly recurring revenue
$42,000/mo
Annual recurring revenue
$504,000/yr
Ad spend
−$10,500
Our commission (10%)
−$4,200
one time, on the first month's revenue
Net first-year revenue
$489,300
The agency math is broken
Most MSP marketing agencies want you to carry all the risk.
The typical MSP marketing agency charges $5,000 to $15,000 a month on a 12-month contract. That's $60,000 to $180,000 out the door before you know whether it works, with ad spend billed on top. We built the opposite.
The typical agency
- $5K–$15K/mo retainer
- 12-month lock-in
- You fund the ad spend on top
- You carry the risk
- 11–14 months to ROI
Idarity
- No retainer
- No 12-month contract
- A commission only on deals that close
- 30 qualified appointments a month, done for you
- Qualified meetings booked onto your calendar
The guarantee
90 qualified appointments in 90 days. Pay on Result.
A qualified appointment is a booked, confirmed meeting with a prospect that fits your ideal-client profile. Our fee is a commission on the contracts that close, so we only win when you do.
Subject to the terms below.
What we need from you
Your side of the deal
The 90-in-90 guarantee holds with these terms:
- You fund the ad spend that powers the campaigns.
- We connect with any CRM or can provide one.
- We design a funnel and offer for you.
- Give us 30 minutes a week to review results and adjust.
Real results
What others are saying.
Isaac exercised tremendous patience and expertise.
Isaac was very knowledgeable and gave me great advice in an easy to follow format.
Isaac agreed to help me on my terms, and answered every question.
Why Idarity
Built by someone who ships software, not someone who found AI last quarter
Isaac spent 20 years building software, including AI cybersecurity tools used by security teams. This is an AI marketing engine built by an engineer, tuned to how MSPs actually sell.
Meet the owner
Hi, I'm Isaac
I built Idarity because I got tired of building AI software for large corporations. I wanted to make something that moves the needle for small businesses and their bottom line.
AI can patch a hundred workflows. But the thing that actually moves revenue for an MSP is simpler and harder to build: a steady flow of qualified sales appointments. That is where the money is, and it is the part most tools ignore.
So I built the lead generation system I would want to hire. Ad funnels, AI that qualifies and nurtures every lead, and confirmed meetings landing on the calendar. I ran it for my own business first, then started running it for other MSPs.
If you're running an MSP and tired of marketing that never turns into booked meetings, I look forward to showing you the way.
Isaac previously built software at:
Questions
What MSP owners ask before they book.
How is this different from a regular MSP marketing agency?
Traditional agencies charge $5K–$15K a month on a 12-month contract, and you carry all the risk. We run your ad funnels, qualify and nurture the responders with AI, and guarantee 90 qualified appointments in 90 days. Our fee is a commission on the contracts that close.
Who is this for?
MSPs, MSSPs, and IT service providers doing roughly $1M/y or more who are tired of depending on referrals and want a predictable pipeline of qualified sales meetings.
What counts as a qualified appointment?
A booked, confirmed meeting with a prospect that fits the ideal-client profile you define. Not a lead, not a form fill. A meeting on your team's calendar.
Do you replace my sales team or my tools?
No. The system runs inside a CRM we set up and whitelabel to your brand, and it hands qualified meetings to your existing closers. Your team still does what only they can do: close.
How do you get paid?
Our fee is a commission on the contracts we help you close, so we only win when you do. You fund the ad spend that powers the campaigns. No monthly retainer, no long lock-in.
Want to see your number before you book?
Run the calculator, then grab 15 minutes. We'll show you what 90 qualified appointments in 90 days is worth to your MSP.