IDARITY SOLUTIONS
Isaac, founder of Idarity Solutions, photographed in Atlanta.

About Idarity Solutions

Predictable pipeline for MSPs, built by an engineer.

Idarity installs an AI sales system that books qualified appointments for MSPs, MSSPs, and IT service providers. Based in Atlanta, run by someone who runs the same system in his own business.

Isaac previously built software at:

Apple
Ernst & Young
Home Depot
Mondelez
TikTok

Meet The Team

Isaac, Founder & Operator

Isaac

Founder & Operator· Atlanta, GA

Isaac founded Idarity after 20 years building software for Apple, EY, Home Depot, Mondelez, and TikTok, including AI cybersecurity tools used by security teams. He runs the same AI sales system in his own business that he builds for MSPs, MSSPs, and IT service providers.

LinkedIn
Nasiera Foflonker, Project Manager

Nasiera Foflonker

Project Manager· Atlanta, GA

Nasiera owns the schedule, the dependencies, and the handoffs when an engagement spans phone, SMS, CRM, and back-office integrations.

LinkedIn
Jake Setterlun, Business Development

Jake Setterlun

Business Development· Milwaukee, WI

Jake's marketing company won a 2024 Inc. 5000 award for fastest growth and has been featured in Inc., Yahoo Finance, and Influencive. He plugs in when the bottleneck is pipeline, not product.

LinkedIn
Lee H. Blue, Business Strategy

Lee H. Blue

Business Strategy

Lee has spent years coaching service providers and web designers into six-figure businesses run from a laptop. He brings the outside view on offer design, pricing, and positioning.

LinkedIn

Our AI team

Meet Ava and Blake.

Ava handles our phones. Blake handles SMS, email, and database reactivation.

Ava, AI Phone Agent

Ava

AI AgentPhone Systems

Ava is an example of the voice on the other end of the line when your phone rings. Calm. Attentive. Ready 24/7. Every call answered on the first ring.

  • Answers inbound calls on the first ring, day or night
  • Qualifies leads against your intake criteria
  • Books appointments directly into your calendar
  • Captures the message and summary when a human is needed
  • Hands off to you with the context already triaged
Hear Ava live →
Blake, AI Messaging Agent

Blake

AI AgentSMS & Email Systems

Blake handles the written side. The texts that come in after a missed call. The email follow-ups that should have gone out yesterday. The inbox triage you keep meaning to get to.

  • Replies to inbound SMS within seconds, on your brand voice
  • Runs missed-call to text-back recovery sequences
  • Triages inbound email and drafts replies for review
  • Sends multi-step follow-up sequences without dropping leads
  • Escalates anything outside its scope to a human cleanly

Operators we have built for

What our clients say about us

  • Customer portrait
    Isaac exercised tremendous patience and expertise.
  • Customer portrait
    Isaac was very knowledgeable and gave me great advice in an easy to follow format.
  • Customer portrait
    Isaac agreed to help me on my terms, and answered every question.

Based in ATL

Idarity is based in Cobb County and works with businesses we can drive to. Same time zone, same city, same person on the line when something needs fixing.

  • Atlanta-local
    Cobb County based. Active in Smyrna Business Association, Marietta Business Association, and the Cobb Chamber.
  • 19+ years of professional software work
    Apple, Ernst & Young, Home Depot, Mondelez, TikTok.
  • 30+ AI agents in production daily
    Running my own email, calls, research, and back office.
  • Same systems we sell
    The tools we install for clients are the tools running our own business.

Call us now for an AI demo

Dial our number and talk to Ava.

Book the AI Phone Agent demo