MSP appointment setting
Fill Your Calendar With Qualified MSP Appointments
For MSPs, MSSPs, and IT service providers. Meta ads put your offer in front of local business owners who need managed IT, we qualify and nurture every responder, and confirmed sales meetings land on your calendar. Every meeting we book matches the rules you set, or we replace it. You fund the ad budget and pay a commission on the contracts that close.
A good SDR costs you about $90,000 a year once you count base, commission, tooling, and management time. Then comes the ramp. Three to six months before they know your service well enough to hold a real conversation with an IT buyer. And when they finally hit their stride, they leave. SDR turnover is brutal, and every departure resets the clock.
We replace that math with a system. Meta ads reach the business owners who need managed IT right now, every responder gets screened against your ideal client, and AI follows up in seconds and keeps the conversation warm until they're ready to talk. It never forgets to follow up on day 9. It never has a bad week. It never quits.
Every meeting matched to the rules you set, or we replace it. That's the warranty. Your closers work the calendar you fund the ads for, and you pay a commission on the contracts that close. That's the whole trade.
The problem was never finding buyers. It was reaching them and following up.
Plenty of local owners need better managed IT right now. They just don't know your firm exists, and the ones who do click an ad rarely get worked hard enough. A human SDR follows up two or three times and moves on, because the boring, repetitive follow-up is exactly the work people avoid.
That's a systems problem, not a hustle problem. The owner who ignored you in March is ready in July. A person has forgotten that prospect exists. A system is still following up, on cadence, waiting for the yes.
What MSP appointment setting with Idarity gets you.
Only ICP-fit meetings book
A meeting lands on your calendar only when the prospect matches the ideal-client criteria you define. No tire-kickers, no wrong-size accounts, no meetings your closers resent taking.
Meta ads bring the demand
Paid social puts your offer in front of local owners who need managed IT now, so you're not waiting on referrals or cold lists. Fresh prospects flow into the system every week.
Inbound answered in seconds
Every responder gets a reply in seconds and a cadence that runs until they book. The MSP that answers first usually wins the deal. Most of the time, that's you now.
Confirmations and reminders cut no-shows
Every booked meeting gets confirmations and reminders in the run-up, so the prospect shows up ready instead of ghosting. Fewer empty calendar slots, more real conversations.
Whitelabeled to your brand
The whole system runs inside a CRM we set up and brand as yours. Prospects only ever see your MSP. The outreach reads like it came from your team, because as far as they know, it did.
15 booked calls a month, or you don't pay
Every meeting we book matches the rules you set, or we replace it. You fund the ad budget and pay a commission on the contracts that close. No retainer, no 12-month contract. The risk sits with us, where it belongs.
The MRR Engine: how the meetings get booked.
Target
Meta ads put your offer in front of the business owners who need managed IT right now.
Qualify
Every responder is screened against the ideal-client profile you set. Fit gets through. Tire-kickers don't.
Nurture
AI follows up in seconds and keeps the conversation warm across text and email until they're ready to talk.
Book
A confirmed sales appointment lands on your calendar. Your team runs the call and closes.
Real results
What others are saying.
The presentation and suggestions were completely custom tailored to our specific needs and industry, no generic computer generated anything. He was great at explaining everything so even an amateur like me could understand.
Jennifer B.July 14, 2026 Received a complimentary assessment.
Isaac walked through where AI could realistically help us and laid it out step by step. No pressure to buy anything. Really appreciated his time & he was a pleasure to work with!
Jenny M.September 8, 2026 Received a complimentary assessment.
Isaac was very thorough and professional the entire time we were working on my project. … He had a rough draft for me to go over the very next day and then very patiently went over the entire draft with me.
Colleen S.September 3, 2026
Questions
Frequently asked questions
What counts as a qualified appointment?
A booked, confirmed meeting with a prospect that fits the ideal-client profile you define. A real meeting on your team's calendar, not a lead, a form fill, or a name to chase down later.
How do you cut down on no-shows?
Every booked meeting gets a confirmation up front and reminders in the days and hours before it. The AI keeps the prospect engaged through the wait, so far fewer of them go cold before the call.
Does the outreach use my brand?
Yes. The ads and the follow-up run under your MSP's name inside a CRM we set up and whitelabel as yours. Every message, confirmation, and reminder goes out as you. Prospects never see Idarity.
How does pricing work?
The fit warranty anchors it: every meeting matches the rules you set, or we replace it. You fund the ad budget and pay a commission on the contracts that close. No retainer and no 12-month contract, so the risk sits with us until you actually win business.
How is this better than hiring an SDR?
A single SDR runs around $90,000 a year loaded, takes months to ramp, and often leaves inside a year. Our system starts booking meetings without the ramp, never quits, and every meeting it books matches the rules you set, or we replace it. You pay a commission on the contracts that close.
What size MSP is this for?
MSPs, MSSPs, and IT firms doing roughly $1M to $10M that want a predictable flow of qualified sales meetings without building and managing an in-house SDR team.
Explore more
Ready for a predictable MSP pipeline?
Book a call. We'll show you what a calendar of fitted meetings is worth to your MSP, and exactly which meetings we'd count.
Book a call