MSP marketing agency
The MSP Marketing Agency That Fills Your Pipeline With Retainer Clients
For MSPs, MSSPs, and IT service providers across the US. We run your ad funnels, screen every responder, let AI nurture them, and book confirmed sales appointments on your calendar. Every meeting we book matches the rules you set, or we replace it. Our fee is a commission on the contracts that close.
Most MSPs grow on referrals. That works until it doesn't. A referral can't be scheduled, can't be forecast, and tends to dry up in the exact quarter you need a new logo the most. So the pipeline swings. Feast, then famine.
We build the missing part. Your ad funnels put your offer in front of business owners who need managed IT now. We screen every responder against the ideal client you define, let AI nurture the good ones until they're ready, and book qualified meetings on your calendar. Your team closes them into retainers.
We're based in Atlanta and we work with MSPs, MSSPs, and IT firms anywhere in the country. And unlike the retainer agencies chasing your inbox, we don't ask for a five-figure monthly fee on a 12-month contract. Here's the promise: every meeting matched to the rules you set, or we replace it us. Our fee is a commission on the contracts we help close, so we only win when you do.
Referrals are a great source. They are a terrible strategy.
The problem isn't that referrals are bad leads. They're often the best ones. The problem is that you can't turn them up when you need them. There's no dial. When a big client churns or you hire ahead of the work, referrals won't fill the gap on your timeline. They arrive when they arrive.
So you have no predictable pipeline, which means no reliable forecast, which means you can't plan headcount or growth with any confidence. That's a systems problem, not a hustle problem. A person forgets to follow up on day 9. A system never does.
What an MSP gets with Idarity.
Qualified appointments, not leads
Booked, confirmed meetings with prospects that match your ideal-client profile. Not form fills. Not tire-kickers. Meetings your closers can actually turn into retainers.
AI nurture that never drops the ball
Every responder gets an AI reply in seconds and a follow-up cadence across text and email that runs until they book. The MSP that answers first usually wins the deal.
Meta ads that reach owners now
Campaigns built for MSP buyer intent put your offer in front of the business owners who need managed IT right now. You approve the direction. We run it end to end.
15 booked calls a month, or you don't pay
If we don't book confirmed sales appointments matched to the client's rules, you don't pay us. Our fee is a commission on the contracts we help you close. No retainer, no monthly fee sitting on top.
Whitelabeled to your brand
The whole system runs inside a CRM we set up and brand as yours. Prospects only ever see your MSP, never ours.
15 booked calls a month
Fifteen booked, confirmed sales calls every month with prospects that fit your ideal-client profile. If we miss, you don't pay. The risk sits with us, where it belongs.
The MRR Engine: how the pipeline gets built.
Target
Meta ads put your offer in front of the business owners who need managed IT right now.
Qualify
Every responder is screened against the ideal-client profile you set. Fit gets through. Tire-kickers don't.
Nurture
AI follows up in seconds and keeps the conversation warm across text and email until they're ready to talk.
Book
A confirmed sales appointment lands on your calendar. Your team runs the call and closes.
Real results
What others are saying.
The presentation and suggestions were completely custom tailored to our specific needs and industry, no generic computer generated anything. He was great at explaining everything so even an amateur like me could understand.
Jennifer B.July 14, 2026 Received a complimentary assessment.
Isaac walked through where AI could realistically help us and laid it out step by step. No pressure to buy anything. Really appreciated his time & he was a pleasure to work with!
Jenny M.September 8, 2026 Received a complimentary assessment.
Isaac was very thorough and professional the entire time we were working on my project. … He had a rough draft for me to go over the very next day and then very patiently went over the entire draft with me.
Colleen S.September 3, 2026
Questions
Frequently asked questions
How is this different from a retainer agency?
A typical MSP marketing agency charges $5,000 to $15,000 a month on a 12-month contract and you carry all the risk whether or not a single meeting lands. We work on a fit warranty: every meeting matches the rules you set, or we replace it. Our fee is a commission on the contracts we help you close. No retainer, no long lock.
Do you only work with MSPs near Atlanta?
Atlanta is our home base, but the system works for MSPs, MSSPs, and IT service providers anywhere in the US. Most of the engine runs online, so your location doesn't change what we can deliver.
What size MSP is this for?
MSPs, MSSPs, and IT firms doing roughly $1M to $10M that are ready to stop depending on referrals and want a predictable flow of qualified sales meetings.
What counts as a qualified appointment?
A booked, confirmed meeting with a prospect that fits the ideal-client profile you define. A real meeting on your team's calendar, not a lead or a form fill.
How fast do we start seeing meetings?
Once your ad budget is funded and the funnels go live, responders start coming in and AI nurture goes to work right away. You fund the ad spend directly. As campaigns warm up, every meeting that reaches your calendar is screened against the rules you set.
Explore more
Ready for a predictable MSP pipeline?
Book a call. We'll show you what a calendar of fitted meetings is worth to your MSP, and exactly which meetings we'd count.
Book a call