MSP lead generation
Done-For-You MSP Lead Generation That Books Sales Calls
For MSPs, MSSPs, and IT service providers who want a full calendar, not a spreadsheet of names. We run Meta ads to your ideal buyers, qualify every responder, and let AI nurture them until confirmed appointments land on your calendar. The promise is simple: 90 qualified appointments in 90 days, or you don't pay. You fund the ad spend. We take a commission on the contracts that close.
A lead is a name and a phone number. A qualified appointment is a fitted buyer sitting on your calendar at a time they chose. Most MSPs can buy plenty of the first kind. What moves revenue is the second, and that is the only thing we count.
Meta ads can put your offer in front of thousands of business owners this week. That is the easy part. The hard part is what happens after someone raises their hand. An inquiry comes in on a Tuesday afternoon. Nobody gets back to it until Thursday. By then the prospect booked a call with the MSP that answered in two minutes. The traffic was never the problem. The pickup was.
We close that gap. We buy the attention, screen every responder against the buyer you defined, and let AI keep the conversation warm until they book. Only fitted prospects reach your calendar. The target is 90 qualified appointments in 90 days. Miss it and you don't pay us.
You don't have a lead problem. You have a follow-up problem.
Buying attention is the easy part. Meta will show your ad to the managed-IT buyers in your market for the right budget. The deals leak out somewhere else, in the hours between a prospect raising their hand and a rep actually calling them back. Most MSPs answer new inquiries in hours or days, and the prospect books with whoever answered first.
That's a systems problem, not an effort problem. A rep drops the ball on day 6. A system answers in seconds and runs the cadence on day 6, day 9, and day 14 without being reminded. The MSPs winning the deals aren't buying more traffic than you. They answer first and follow up longest. That is how a calendar fills fast enough to hit 90 in 90.
What our MSP lead generation actually delivers.
Qualified appointments, not leads
Booked, confirmed meetings with prospects that fit the ideal-client profile you define. Not names on a list. Not form fills. Sales conversations your closers can work.
Speed-to-lead under 60 seconds
Every new inquiry gets an AI response in seconds and a cadence that keeps working until they book. First to respond usually wins the deal, and most MSPs are hours late.
Fresh demand from Meta ads
Targeted campaigns put your offer in front of business owners who need managed IT right now. New buyers every week, not just the names already sitting on your list.
AI nurture across text and email
AI follows up in seconds and keeps the conversation going until the prospect books or opts out. The follow-up a busy rep skips, the system runs every time.
You fund the ad spend, we own the outcome
The ad budget is yours and goes straight to Meta. Our fee is a commission on the contracts that close, so we only win when you win. No retainer sitting on top of it.
90 appointments in 90 days, or you don't pay
That is the guarantee. 90 qualified sales appointments booked in your first 90 days. Miss the number and you owe us nothing. No retainer, no long lock, just a commission on the deals that close.
The MRR Engine: how the appointments get booked.
Target
Meta ads put your offer in front of the business owners who need managed IT right now.
Qualify
Every responder is screened against the ideal-client profile you set. Fit gets through. Tire-kickers don't.
Nurture
AI follows up in seconds and keeps the conversation warm across text and email until they're ready to talk.
Book
A confirmed sales appointment lands on your calendar. Your team runs the call and closes.
Real results
What others are saying.
Isaac exercised tremendous patience and expertise.
Isaac was very knowledgeable and gave me great advice in an easy to follow format.
Isaac agreed to help me on my terms, and answered every question.
Questions
Frequently asked questions
What counts as a qualified appointment?
A booked, confirmed meeting with a prospect that fits the ideal-client profile you define. A real sales conversation on your team's calendar at a time they picked, not a lead, a name, or a form fill.
Do you replace my sales team?
No. We fill the top of the funnel and book the meetings. Your team runs the sales calls and closes. We hand you fitted prospects who agreed to talk. What happens on the call is yours to win.
How fast do results start?
Once campaigns go live, the first booked calls usually land within the first couple of weeks. Meta ads start driving responders quickly, and the AI nurture books the fitted ones as they come in. The whole model is built to reach 90 qualified appointments inside the 90-day window.
Is this pay-per-appointment or a retainer?
Neither. Typical agencies charge a $5,000 to $15,000 monthly retainer on a 12-month lock. We don't. You fund the ad spend, and our fee is a commission on the contracts that close. The guarantee sits on top: 90 qualified appointments in 90 days, or you don't pay. No retainer, no long contract.
What size MSP is this for?
MSPs, MSSPs, and IT firms doing roughly $1M to $10M that are done relying on referrals and want a predictable flow of qualified sales meetings they can forecast.
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Ready for a predictable MSP pipeline?
Book 15 minutes. We'll show you what 90 qualified appointments in 90 days is worth to your MSP, guaranteed, or you don't pay.
Book a 15-minute call