MSP PPC & Google Ads
MSP Google Ads That Turn Clicks Into Booked Calls
Meta ads first, paid search in support, for MSPs, MSSPs, and IT firms. 90 qualified appointments in 90 days, or you don't pay. The click is the easy part. The follow-up that turns it into a booked call is where most campaigns fail.
Most MSP ad accounts burn money in a way the owner never sees. The spend report looks busy. Clicks come in. But the phone doesn't ring any more than it did last month, and nobody can say which ad actually produced a meeting.
The problem usually isn't the ads. It's what happens after the click. A prospect taps a Meta ad at 8pm, hears nothing until someone gets to it two days later, and by then they've already called the next MSP on the list. You paid for that click. A competitor got the deal.
We run the paid ads and we own the part most agencies wash their hands of: the follow-up. Every click that turns into a lead gets an answer in under 60 seconds and a cadence that runs until they book. The guarantee is 90 qualified appointments in 90 days, or you don't pay. You fund the ad budget, we run the campaigns and the follow-up, and our pay is a commission on the contracts that close.
Clicks are not the product. Booked calls are.
An agency that just runs ads reports on clicks, impressions, and cost-per-click because those are the numbers that always look fine. None of them pay your salary. A lead that never gets called back is worth exactly the same as no lead at all, except you paid for it.
Speed-to-lead is the whole game in paid ads. A buyer tapping an MSP ad is weighing three or four providers in the same session. The one who responds first, while the ad is still fresh in their mind, wins most of the time. Miss that window and the click becomes a receipt for money you'll never see again.
What you get with Idarity running your paid ads.
Campaigns built for MSP buyer intent
Meta audiences and paid-search terms tuned to how businesses actually shop for managed IT, co-managed support, and security help. Buyer-intent targeting, not the vanity clicks that drain a budget and book nothing.
90 in 90, or you don't pay
The guarantee is 90 qualified appointments in 90 days. Miss it and you don't pay us. You fund the ad budget and we run the campaigns; our pay is a commission on the contracts that close. No retainer, no 12-month contract.
Speed-to-lead under 60 seconds
Every click that becomes a lead gets an AI response in seconds and a follow-up cadence that runs until they book. The MSP that answers first, while the prospect is still shopping, usually wins the deal.
Landing pages tuned to convert
The click lands on a page built to do one thing: turn an interested visitor into a booked call. Match the message to the ad, cut the friction, make the next step obvious. No sending paid traffic to a homepage that leaks.
Targeting discipline every week
We work the results every week and cut the junk: job seekers, DIY searches, the wrong company size, the audiences that click and never convert. Budget goes to buyers, not to noise.
Appointments booked, not just leads
The guarantee is 90 qualified sales appointments in 90 days. Not a pile of form fills. Confirmed meetings with prospects that fit the ideal client you define, sitting on your team's calendar ready to close.
The MRR Engine
Target
Meta ads first, paid search in support, put your offer in front of in-market IT buyers. We build the campaigns and landing pages around your ideal client.
Qualify
Every click that becomes a lead gets screened against your ideal-client profile. Wrong company size, wrong fit, no meeting booked, no commission owed.
Nurture
AI answers each qualified lead in under 60 seconds and runs a cadence across text and email until they book. This is the step that turns paid clicks into meetings.
Book
The prospect lands on your team's calendar as a confirmed appointment, ready to close. You pay a commission only on the contracts we help you win.
Real results
What others are saying.
Isaac exercised tremendous patience and expertise.
Isaac was very knowledgeable and gave me great advice in an easy to follow format.
Isaac agreed to help me on my terms, and answered every question.
Questions
Frequently asked questions
How does pricing work?
You fund the ad budget that runs the campaigns. We run the ads and the follow-up, and our pay is a commission on the contracts that close. The guarantee is 90 qualified appointments in 90 days, or you don't pay us. No retainer, no 12-month contract, no monthly fee stacked on top.
What do I have to put up to make this work?
The ad budget, and the capacity to take meetings. You fund the ad spend while we run the campaigns and the follow-up. We scope it to your market and your team's ability to close, then scale as the booked calls prove out. You only owe a commission on deals that actually land, and if we miss 90 in 90 you don't pay us.
Meta or Google, which one should I run?
We lead with Meta because it puts your offer in front of in-market IT buyers before they start searching, at a cost that fills a calendar fast. Paid search backs it up by catching the businesses actively looking for an MSP right now. Most MSPs run both, with Meta driving the volume and paid search catching the intent.
How is this different from an agency that just runs ads?
An agency that just runs ads hands you clicks and a dashboard, then it's on you to call the leads back fast enough to close them. Most never get called in time. We run the ads and own the follow-up, answering every lead in under 60 seconds and booking the meeting, so you're buying appointments instead of clicks.
What counts as a result?
A booked, confirmed meeting with a prospect that fits the ideal-client profile you define. 90 of them in 90 days is the guarantee. Not a click, not a form fill. A real call on your team's calendar that they can work and close, and you pay a commission only when one turns into a signed contract.
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Ready for a predictable MSP pipeline?
Book 15 minutes. We'll show you what 90 qualified appointments in 90 days is worth to your MSP, guaranteed, or you don't pay.
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